Selling Adult Products on Amazon: Basic Info

Hello,

Today we’ll talk about adult matters, namely, the Adult Products category on Amazon 🌶🍑

To sell products in this category, you must first look at Adult Products and Sexually Explicit Image Guidelines (https://sellercentral.amazon.com/help/hub/reference/G200339940).

Amazon’s main requirements for products in the Adult Products category:

1. New condition only. Used items in this category are strictly prohibited.
2. Sexually explicit imagery or nudity is prohibited. The product, packaging, or description must not have a sexual connotation or be intended to accept sexual validation.
3. It is also prohibited to use profanity or manifestations of a sexual nature.
4. In addition, the product description had to be “clinical” in tone. It must be attractive, business-like, and direct, focusing on product features, benefits, and adult collections, without sexual overtones.
5. To reiterate, no sexual innuendo, ambiguous or evasive terms, descriptions, or signs.
6. The expiration dates of all applicable products must clearly define.
7. It is also essential to comply with all applicable laws and restrictions on the supply of adult content.
8. And most importantly, the products must be in the Sexual Wellness category (Health, Household & Child Care > Sexual Wellbeing).

The most common reason for suspensions is identifying a product in the wrong category. We have often seen situations where sellers have placed toys for adults as massagers. Yes, they may look like massagers; you can even list them as ones. Maybe not immediately, but such listings are constantly being found and blocked.

Multiple violations on a listing in an account that sells this type of product with the wrong category result in account deactivation. It is better not to allow this to happen.

Nota Bene! Account suspension for violation of the rules Adult products can only be removed by proving that there was no violation.

Alas, Amazon strictly regulates the sale and violation of the rules in this category of goods. Admitting a mistake, apologizing, and writing a PoA may address the issue only if this was the first violation, though chances for success are meager. Therefore, if you decide to sell products in the Sexual Health category, ensure that your product, listing, and actions do not violate the Policy.