NEW APPEALS FOR DEFECTIVE PRODUCTS VIOLATION: PLAN OF ACTION IS NO LONGER NEEDED?

Amazon’s rules are very dynamic and constantly changing. The changes we want to discuss today are related to solving the Product condition complaint – Defective.

Defective product suspension is a problem that can arise if customers often complain that your product does not work, arrives to customers in an improper condition, etc. Previously, such violations were resolved according to a standard procedure: writing a Plan of Action with a clear definition of the Root Cause of the problem and the actions you took to correct it and prevent its recurrence in the future.

Recently, Amazon changed its stance on Defective appeals. Now, the Plan of Action is not only no longer mandatory but also causes your submission to be rejected. The new appeal form clearly states that the Plan of Action for this type of violation is not accepted, and it will be automatically rejected.

So, how can you now resolve the Defective warning on the listing? Your actions should be based on the Root Cause of the problem. Depending on the reason, you need to implement certain changes in your activities and business: change the contract with the supplier, update the information on the listing, provide customers with more detailed instructions on using the product, etc.

After that, you need to demonstrate these changes to the responsible team by providing “before” and “after” documents (screenshots). You must clearly show what exactly you changed to prevent future listing violations. Also, an invoice is a mandatory document to be attached to the appeal.

Remember, you’re not alone in this process. We’re here to support you. If anything remains unclear, don’t hesitate to reach out to us through solver-consulting.com. We’re always ready to assist you in navigating these changes and ensuring your success.